Covid fundraising- how social distancing brought us closer together

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The UK charity sector has suffered because of Covid-19. Restrictions on offline fundraising, such as charity shops and in-person events, combined with a reduction in disposable income, has created a perfect storm. In the month following lockdown, non-NHS charity donations declined by 44%, from £12.5m to £7m.

However, there are reasons to be optimistic. People have started to take campaigns into their own hands, into their own houses, and onto their own social media. Virtual Events platforms have provided charities with the opportunity to interact with their audience in a new, safe, and engaging way.

From virtual pub quizzes, running 5k in your back garden or knitting a sponsored jumper, the public have come together to contribute to a huge range of charities during these difficult times. Donations to the NHS, for example, have skyrocketed as the public rallied around our keyworkers.

“People are starting to take campaigns into their own hands”

Here were some of our favourite fundraising efforts. They prove that, just because we are isolating, does not mean we can’t come together in support of great causes:

1. Tom Moore, 100 before 100

The now famous story of Captain Tom Moore brightened everyone’s lockdown. The 99-year-old WWII war veteran pledged to walk 100 laps of his 25m garden before he turned 100. He ended up raising over £32 million for NHS Charities Together, including an 'undisclosed' sum from the Duke and Duchess of Cambridge. On his 100th birthday he received over 125,000 cards praising him for his incredible feat.

2. Run for Heroes

A fundraising initiative started by 27-year-old Olivia Strong, which went viral on Instagram and has now raised over £5 million for the NHS. The aim of the trend was to run 5k, donate £5 to the NHS or coronavirus charity and tag 5 people to do the challenge as well. Famous names
included singer Ellie Goulding, former footballer John Terry, and radio DJ Chris Moyles.

3. You Are Not Alone

You Are Not Alone’ was an online gaming event,sponsored by Barclays, Codemasters and Facebook Gaming, which aimed to bring people together virtually to raise money for charity. Hosted on 2nd May, over 10 million users watched, played and chatted to raise money in support of charities including the NHS and Children Society.

4. Donate your commute

Charities such as HSMA, Headway London, The Trussel Trust and Rainy Day London along with many others all pushed the trend ♯DonateYourCommute. This encouraged people who were saving money by working from home to donate the £3 travel fare they would have spent to charity.

5. Bad Pet Portraits

The Humane Society came up with a fundraising initiative in which they drew ‘bad pet portraits’ for owners. The results were truly unique, and The Humane Society ended up raising over £12 000 pounds.

Feel free to get in touch with us here at TapSimple if there’s anything we can do to help you get prepared to hit the ground running, or if you just want to chat.

Stay Safe and Best Wishes,

Team TapSimple

TapSimple helps charities raise more donations in an increasingly cashless world. Our first product allows fundraisers to unlock the fundraising potential of their smartphone with built-in Contactless and Chip & Pin, and the ability to enable Gift Aid on donations.

Stay tuned for more on our new Ticketing and Virtual Events software (coming soon).

TapSimple Team

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